I've spent the last ten years at The Amador (formerly Wingtip) running member experience end-to-end, from the first application through renewal. I build the onboarding flows, write the SOPs, automate the CRM so the concierge desk doesn't have to chase paperwork, and keep member communications consistent across the rebrand. Everything I ship comes with documentation so the team can run it without me.
Architected the complete new-member journey—streamlining applications, welcome sequences, and cross-department sign-offs.
Engineered custom Google Apps Scripts to catch webhooks, automate trial lifecycles, and eliminate manual data entry.
Authored comprehensive staff guides and SOPs to ensure consistent, scalable service standards across all departments.
Directed HTML email campaigns and newsletters, maintaining a unified brand voice throughout a major club rebrand.
A Google Apps Script engine that catches PeopleVine webhooks and manages the member lifecycle end-to-end.
Cut out manual data entry across platforms, automate endorsement emails, and protect workflows with lock concurrency.
Replaced manual data entry at the concierge desk with an automated pipeline. Saves hours of admin tracking weekly.
The concierge desk was doing manual entry across three systems, endorsement tracking was missing appointments, and small admin tasks kept slipping.
A Google Apps Script layer that catches PeopleVine webhooks (bank_application, endorsement, cancellation) and manages the member lifecycle. Time-based triggers handle milestone emails, payment failures surface automatically, and Web App handlers process endorsement approvals through HTTP GETs.
A backend system for private social club operations. The script catches inbound PeopleVine webhooks, manages member lifecycles in Google Sheets, dispatches endorsement emails through the Gmail API, and protects admin workflows with lock services.
A comprehensive operations suite providing tactile journey tracking, document review logs, and standardized training resources.
An internal operations suite tracking member orientation touchpoints, document sign-offs, and providing centralized staff training resources.
Ensure no new member falls through the cracks by turning operational checklists into a visual pipeline, backed by clear, standardized documentation.
Increased first-90-day member retention by 45% and established a repeatable service model for rapid new staff onboarding.
Onboarding touchpoints, orientation scheduling, and rule enforcement were inconsistent. Notes were scattered, cross-department handoffs dropped, and staff lacked a centralized source of truth for standard operating procedures (SOPs).
I built this unified suite. Staff use the Interactive Journey Map to visually advance a member's progress, the Document Review Log to audit orientation files, and the Resource Library to access role-specific training checklists directly within the workflow.
Status: Prospect
Prospective member inquired via form. Automated invite dispatched to schedule a personalized club walkthrough with Membership Engagement.
Follow-up email dispatched following the tour, including personalized notes on interests discussed and the digital application link.
Application received in PeopleVine CRM. System triggers reference checks, committee evaluation, and portal credential preparation.
Membership approved! Welcome note dispatched with digital wallet card credentials, tier details, and club quick links.
Scheduled 30-minute in-person orientation to review 'rules of engagement', activate wine locker access, and collect member feedback.
| File / Document Name | Date Assigned | Assigned Reviewer(s) | Status | Notes / Updates |
|---|
A visual management UI for assigning, billing, and inventorying private member wine cellars.
To digitize paper cellar logs, automate monthly locker billing, and trigger hardware/key requests from one central hub.
The tool forms an active part of daily club floor operations for concierge and sommelier teams.
Wine and cigar lockers, billing terms (monthly, annual, pro-rated), and hardware requests (keys, engraved plates) were tracked manually on spreadsheets.
A visual UI tied to the CRM subscription engine. Plans are priced by bottle capacity (6, 12, 24) and push tags to SevenRooms so host stands recognize VIP status automatically.
| Locker ID | Type | Member status | Stored bottles | Monthly due | Billing |
|---|
* Note: First assignment is pro-rated. Billing renews automatically.
Standard $10 per bottle corkage fee applies to folio charges.
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Archival footage, event highlights, and historic moments captured at 550 Montgomery Street.
A digital archive hosting historic footage, event highlights, and cultural milestones captured at our venues.
Preserve club history and utilize high-quality video assets in outbound marketing to prospective members.
Readily available video assets boosted social media engagement metrics and accelerated the sales conversion cycle.
On November 15, 2013, San Francisco transformed into Gotham City for 5-year-old Miles Scott (Batkid). Our building's historic ground-floor bank vault at 550 Montgomery was chosen as the iconic location for the Riddler's bank heist, where Batkid famously saved the city and rescued the mascot!
A comprehensive framework documenting how high-touch member service is defined, executed, and backed by integrated software infrastructure at Amador Club.
A structured approach to member-facing operations covering service standards, intake workflows, and automated cross-platform sync developed over 10 years.
Eliminate inconsistency in member interactions during the Wingtip-to-Amador transition by codifying attributes, formalizing request intake, and automating POS integrations.
Maintained member retention through a major rebrand, eliminated uncollected house charges, and achieved <300ms arrival-to-POS latency.
Our foundational principles at 550 Montgomery. Every interaction is engineered to build belonging, protect member privacy, and deliver anticipatory care.
Every member is greeted by name within the first interaction. Recognition builds belonging and signals that our concierge and floor teams understand who they are.
Requests are acknowledged within two business hours and resolved within 48 hours unless escalated. Speed communicates respect for the member's time.
Staff proactively identify member needs before they are expressed—flagging upcoming reservations, dietary preferences, and special occasions automatically.
Member information, preferences, and interactions are handled with strict discretion. Data in PeopleVine is accessible only to staff with a direct service relationship.
Four core operational software engines synchronize data in real time behind the scenes:
Role: Master identity provider (UUIDv4). Issues digital wallet passes, validates house account balances, processes dues, and tracks lifetime value.
Role: Seating management and guest preference engine. Pushes table assignments and dietary safety alerts directly to server POS handhelds.
Role: Banquet contract and pre-paid deposit engine for private events at The Bank. Injects pre-paid credit SKUs directly into Toast event tabs.
Role: Table-side order execution and house settlement. Displays KDS allergy alerts and queries PeopleVine in real time for member house charges.
During peak arrival rushes, members bypass swamped host desks and take tables directly.
Automated software bridges coordinate data without slowing down service.
MEM-99201.| Attribute Name | Type & Schema | Origin | Target & Function |
|---|---|---|---|
| Member Identifier | STRING (MEM-99201) |
PeopleVine | Toast POS: Authenticates active membership status and verifies house credit limits. |
| Deposit SKU | STRING (SKU-DEP-4000) |
Perfect Venue | Toast POS: Auto-deducts pre-paid event deposits for private events. |
| Dietary Safety Array | ARRAY (["ALLERGY_PEANUT"]) |
SevenRooms | Toast KDS: Pushes live safety alerts to kitchen bump screens and handhelds. |
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